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Gift of Life

Supporting Worthy Causes with Practical Help.

RYTHM Foundation’s Gift of Life programme supports individuals, schools, charitable homes, learning institutions, and underserved communities with practical assistance aligned with our focus areas of Education, Empowerment, and Environment. Through due diligence, targeted support, and progress monitoring, the programme helps address urgent needs and create meaningful, lasting impact.

The inherent message of Gift of Life is that life is truly a gift.

— Dato’ Sri Vijay Eswaran

Who Can Apply for Gift of Life Support?

Your initiative must align with one or more of RYTHM Foundation’s focus areas: Education, Empowerment, and Environment.

Through the Gift of Life programme, RYTHM Foundation accepts proposals from individuals, schools, charitable homes, sports centres, learning institutions, and underserved communities that need practical support to carry out meaningful initiatives. Assistance may include small-scale infrastructure improvements, equipment, furniture, stationery, teaching and learning materials, or other resources that help strengthen community impact and improve lives.

Without compassion, love, kindness and empathy, an individual is nothing. Many are in need, so give them the Gift of Life.

— Datin Sri Umayal Eswaran

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Gift of Life:
A Culture of Giving

Giving back to society has long been central to the personal and professional values of QI Group Founder and Executive Chairman Dato’ Sri Vijay Eswaran and RYTHM Foundation Chairperson Datin Sri Umayal Eswaran.

Inspired by their commitment to service, the Gift of Life (GOL) initiative began as a personal way to support worthy causes and deserving individuals on meaningful occasions such as birthdays and anniversaries. Today, Gift of Life has become an important part of the culture of giving at QI Group and RYTHM Foundation.

 

Over the years, the programme has expanded to support indigenous communities, flood survivors, orphanages, welfare institutions, special needs learners, and many others facing hardship. Through practical assistance and compassionate outreach, Gift of Life continues to help improve lives and strengthen underserved communities.

 

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Gift of Life News

A culture of giving, all year round.

04/09/2025
24/05/2023
A group of Bateq tribe children sitting attentively in a brightly lit classroom.

Malaysia’s Bateq Tribe Children Make History at Mainstream School

27/05/2022

Gift of Life: Paying it Forward Redefined